Li Jiaqi, who used to be the fifth most-followed influencer on Douyin, has been using the platform to promote various beauty products. The move has strategically migrated Musical.ly’s large teenage userbase in the United States and Europe to TikTok, bringing the latter to the top of global social media.ĭouyin has also become an important platform for e-commerce and marketing. After Douyin’s success, ByteDance acquired the lip-sync app Musical.ly in 2017. In less than three years, the app had reached 250 million daily active users in the Chinese market. Introduced by ByteDance in China in 2016, Douyin created a new digital phenomenon in the short videos space. The third place went to Ares Cheng and his wife Yan Zhen.ĭouyin, literally meaning “shaking sounds” in Chinese, is the sister app of TikTok. Half Past Six of Chen Xiang, a family-style situation comedy directed by Chen Xiang took the second spot with 69 million followers. Most-followed influencers on Douyin in China 2023Īs of August 3, 2023, Yang Ge, also known as Crazy Xiaoyangge, was the most popular influencer on Douyin with 116 million fans.
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